Is the Croisette ready for the largest, most innovative player in audio adtech with creators to match? They'd better be. SiriusXM Media and AdsWizz are heading back to Cannes this summer to show the world the power of audio and the 255M audience reach from our platforms, partnerships, and networks.Â
No matter if you're curious about our new YouTube partnership, updates to our tech stack, or want to meet some of our culture-shifting, world-class talent, we'd love to talk about it all—let's connect.
Pass the Mic has shown that the right words at the right moment can stay with you for a lifetime. For five years, we’ve built a community rooted in real conversations, meaningful connections, and shared guidance.
This year at Cannes, SiriusXM Media is hosting a special Pass the Mic luncheon with leaders, alumni, and rising voices for an afternoon of conversation, connection, and advice worth passing on. Come ready to listen, share, and connect.
*Invitation only
Sports fandom doesn’t end when the game clock runs out. Today’s fans turn to audio for connection, commentary, and community, creating a culture where the conversation matters just as much as the score. As sports, entertainment, and media continue to converge, authentic storytelling has become essential to building loyal audiences and meaningful brand engagement. Join this Emmy award-winning sports commentator in conversation on how personality-driven storytelling, cultural relevance, and unscripted moments are reshaping the fan experience and creating deeper audience connection. Discover how brands and creators are meeting fans where fandom lives most deeply: in the conversations that continue long after the final whistle.
In his keynote presentation, Marco Vitali (Founder, Sonic Lens Agency) argues that the best branding is built the same way the best music is: as art, not output, making the case that in a sound0on world, the brands that win will be the ones that learn to speak directly to the heart. Following the keynote, Marco will be joined by Steve Keller (Sonic Strategy Director, Studio Resonate/SiriusXM Media) for a lively discussion about how brands and agencies can use music and sound more effectively in their branding and marketing.
Speakers:
- Marco Vitali, Founder, Sonic Lens Agency
- Steve Keller, Sonic Strategy Director, Studio Resonate/SiriusXM Media
Podcasting has been building quietly for two decades and the industry is finally having its mainstream moment. This panel brings together the infrastructure builders, measurement pioneers, and brand strategists who have watched the medium evolve from niche hobby to legitimate media channel. From programmatic pipes to proving ROI, they'll unpack what actually changed, why now, and what it means for advertisers who are only just starting to pay attention.
Speakers:
- Anne Frisbie, SVP, Global Enterprise Commercial Business, AdsWizz
- Cameron Hendrix, Co-Founder of Magellan AI
- Krystina Rubino, GM, Offline & Audio at Right Side Up
- Rick Selah, Chief Revenue Officer, Libsyn
*Please note this is a ticketed event
Join us for Mel Robbins’s Cannes Lions debut—the #1 New York Times bestselling author of The Let Them Theory, podcasting powerhouse and host of The Mel Robbins Podcast, and International sensation—as she pulls back the curtain on her process and approach to content and connection.Â
From turning off-the-cuff social posts into chart-topping podcast episodes and hit books, to partnering authentically with brands, Mel has cracked the code on how to build movements that matter, helping people envision a life where they come first. She’s mastered turning simple, everyday moments into powerful ideas and transforming those insights into content that spreads, sticks, and changes behavior at scale. Moderated by Kerry Flynn, media reporter at Axios, this will be a conversation you don't want to miss.Â
Speakers
- Mel Robbins, The Mel Robbins Podcast; #1 New York Times bestselling author, The Let Them Theory
- Kerry Flynn, Media Reporter, Axios (moderator)
The most influential brands today aren't just capturing attention, they're creating connection. Join us live from FQ Beach at Cannes for an evening of conversations followed by cocktails, exploring the evolving relationship between culture, community, and influence. Featuring creators, marketers, and media leaders shaping today's cultural conversations, we'll explore what it takes to build brands that don't just reach audiences, but move them.
The consumer journey no longer happens on a single screen—it unfolds across audio, video, social, streaming, gaming, and connected cars, often all at once. As attention becomes fragmented and culture moves faster than brands can react, marketers face a critical question: How do you show up authentically without becoming noise? This conversation dives into the new rules of audience engagement, the power of fandom and cultural alignment, and why audio may be uniquely positioned to break through in a distracted world.
She is strong, decisive, and unmistakably in command. Fierce but fair. She empowers others, gives credit generously, and takes responsibility when it matters. However you define her, a badass boss is a force to be reckoned with: resilient, respected, and committed to creating opportunities for others along the way.Â
She Runs It and ADWEEK will host this signature luncheon honoring the Best of the Badass Bosses, where some of the industry’s most admired leaders will take the stage to share the moments that shaped them, the challenges they faced, the lessons they learned, and the leadership philosophies that guide them today.
Speakers:
- Natalia Ball, Global Chief Growth Officer, Mars Pet Nutrition
- Sherene Hilal, SVP Chief Ads Product Officer, SiriusXM
- Sheila Mulligan, Head of Corporate Advisory & President, Central Region, Weber Shandwick
- Jenny Rooney, Chief Brand and Community Officer, ADWEEK
- Jennifer Wilson, Chief Marketing Officer, Lowe’s
- Lynn Branigan, President & CEO, She Runs It (moderator)
The most interesting creators aren't just making content. They're building media companies — and the smartest platforms are betting on them early.
Speakers:
- Gillian Follett, Reporter, Ad Age (Moderator)
Kudzi Chikumbu, VP, Creator Partnerships, Tubi
Kelli Hurley, VP, Head of Content and Podcast Partnership Sales, SiriusXMÂ
Katie Nolan, Host, SiriusXM's Casuals with Katie Nolan and Fan Service
Audiences watch, listen, and engage across more screens and platforms than ever before. And the data to reach them has never been more powerful or more complex to navigate. First-party data promises precision, but only when it can be planned across channels in a unified way. This session brings together media owners who are leading that charge: sharing how they’ve brought their first-party signals into cross-platform planning, what they’ve learned, and what the industry still needs to get right.
From audio to cinema to streaming and digital, each panelist brings a distinct vantage point on what it takes to make first-party data truly actionable and how cross-channel planning unlocks incremental reach, smarter investment, and measurable outcomes for brands.
Happy Hour to follow co-hosted with SiriusXM Media
Speakers:
- Danielle Zazula, SVP, Digital Sales & Strategic Partnerships at VideoAmp (Moderator)
- Sherene Hilal, SVP, Chief Ads Product Officer, SiriusXM Media
- Youssef Ben Youssef, Head of Ads Business Development, Programmatic, and Privacy at Samsung Ads
- Emily Anthony, VP, Head of Planning at iProspect
- Mike Rosen, CRO, National CineMedia (NCM)
The SAMA Belonging Lounge is a dedicated space for connection, inclusivity, and meaningful dialogue within the marketing and media community, hosted in the SiriusXM Media/AdsWizz Cabana.
Hosted in partnership with AIMM and the ANA’s SeeAll initiative, the Lounge will bring together industry leaders to explore how authentic representation drives cultural impact and business growth, while fostering diversity, equity, and belonging through curated conversations and networking.
Mel Robbins and her podcast skyrocketed to household name status, garnering top awards and billions of views. Her secret? Zero obsession with reach, algorithms, or growth hacks. Instead, she focused on building deep audience trust. Join Mel Robbins and SiriusXM Media's Lizzie Collins as they explore how authentic connection becomes a powerful growth engine, scaling a global media powerhouse while maintaining the show's core message and heart.
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Speakers:
- Lizzie Collins, SVP, Ad Innovation & B2B Marketing, SiriusXM
- Mel Robbins, Host, The Mel Robbins Podcast; #1 New York Times bestselling author, The Let Them Theory
The most resonant brand work today isn't being built in conference rooms. Instead, we are witnessing a collaborative evolution of the traditional Creative Director role-one that is emerging from the worlds that artists, creators, and cultural leaders have already created.
Join ADCOLOR, in partnership with the It Takes a Village Collective, for a conversation exploring what happens when brands move beyond sponsorship and truly hand over creative control. Through real examples and candid discussion, we'll examine how trust, authenticity, and artist-led vision are reshaping the future of culture-making and brand collaboration.
Speakers:
- Shalya Forte, Sr. Director Creative Agency Partnerships, SiriusXM Media
- Additional speakers to be announced
